Boitumelo and Tinyiko, from Dobsonville in Soweto, love baking. Their muffins are so good, they were an instant hit when they started selling them to their friends and neighbours. They love social media, and like enjoy spending time on Facebook and chat apps catching up with friends and family.
They realised that social media connected them to more people, so they started advertising their muffins on their status updates, sharing pictures and reminding everyone they know and the people they know on Facebook and chat apps that they were in the business of baking delicious, fresh muffins.
Every picture says how much the goods costs and how people who want to place orders can reach them. They always put up pictures of muffins, the price and contact details. Here’s how you can use social media to boost your small biz.
Facebook Create a Page from a personal account. Choose the Local Business section to add information. Add a description to explain what the business is about. Don’t forget your contact details. Add a profile picture and cover page. *Invite your Facebook friends to like the page. Remember to always update stories with pictures and information about your product.
Chat Apps Create a group chat and invite all your contacts to join. Use the name of your business as the group’s name, for example Lihle’s Hairstyles. *Send pictures, including how much things cost and how people can get hold of you.